Jo built her own multi six figure bookkeeping practice and sold it in 2023, and that story is the proof that a bookkeeping practice can be a real business.
Together with Zoe, she runs live sessions, coaches members and keeps the Collective growing, which leaves very little time to plan, edit and post content every single day.
So when they came to me, their goals were clear and the brief was simple:
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A consistent presence on Instagram and TikTok every day of the week, with Facebook alongside
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Genuinely useful content that bookkeepers save, share and come back to
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More bookkeepers discovering the brand and joining the Collective
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The 6 Figure Bookkeeper seen as a leading voice in the industry
My job was to turn those goals into a clear strategy, posting seven reels a week across Instagram and TikTok, and sharing to Facebook where it fits, with the main focus always on helping more bookkeepers find and join the Collective
The Last 90 Days...
73,000
Views
178
Instagram Profile Visits
87
Reels Posted
Planned With Purpose...
Every month, I audit how their content performed, looking at what worked well, which formats and topics landed, and what brought new people to the page and towards the Collective. That audit then shapes the plan for their next content day.
When building that plan, I look beyond the numbers too.
I take into account what’s happening in the bookkeeping industry, from software updates to Making Tax Digital deadlines, what events and launches they have coming up, and the key messages they want their audience to know about. That way, every Reel Jo and Zoe film has a clear purpose before the camera even starts rolling.
