Southwest Woodburners is a family-owned business based in Dorset, specialising in wood burning stove installation and fireplace conversions. Like a lot of family businesses, everyone already has more than enough on their plate, and keeping up with social media just wasn’t realistic.
They came to me knowing exactly what they wanted, so the brief was clear from day one:
-
More enquiries and bookings
-
More traffic to their website
-
Better brand awareness across Dorset
-
Somewhere to showcase their work, their showroom and the brands they supply, all in one place
My job was to turn those goals into a clear content strategy, with a consistent feed built around the people they most wanted to reach.
The first thing I had to work out was who those people actually were.
Wood burners are a niche topic, and only a small number of people are shopping for a stove at any one time. So instead of only speaking to people ready to buy, I shape the content around homeowners who are renovating, improving their homes or looking for better ways to keep warm.
That way, the brand is already in front of them before they even start searching.
The Last 90 Days...
3,343,680
Views
19,078
Engagements
4,704
New Followers
From Followers To Customers...
Since taking over, Southwest Woodburners has seen consistent organic growth across every platform, with no paid advertising. In just 90 days, I’ve grown their Facebook by over 4,500 followers, taking them to just over 5,000, and Instagram is close to 1,000.
Behind those numbers is a full, hands-on process.
I manage their Instagram, TikTok, Facebook and YouTube, shooting on site at installations and in their showroom, and creating graphics and planned content in Canva. I look after everything from planning and shooting through to posting and engagement, so the team can stay focused on their work.
Most importantly, all of this is turning into real enquiries.
They now receive multiple messages every week from people looking to book an installation or asking whether they can supply a stove for a specific job. I can also track link clicks from their social platforms through to their website and enquiry form, so it’s clear the content isn’t just building an audience, it’s bringing in work.
